Co-founded and grew a social fintech start-up from its first customer to over 2 million users in less than 3 years. It was acquired in 2021 and I stayed on to lead product strategy and execution, and oversaw the entire product lifecycle. Also, scaled the customer success team from working solo to leading a team of 15+ specialists. Drafted and designed content strategies across multiple platforms, enhancing early brand awareness and product adoption prelaunch.